Wheeling, W. Va. - In the ever expanding world of Name, Image, and Likeness (NIL) the Wheeling University Athletics Department is looking to give their student-athletes a leg-up. On Monday the department announced a partnership with Influxer, an officially licensed vendor that allows student-athletes to sell unique and custom apparel through a NIL agreement. Cardinal fans can purchase customized apparel to benefit Wheeling University student-athletes and their hard work on and off the field.
"In the growing landscape of NIL, it is important to us to open opportunities to our student-athletes to take advantage of all it has to offer," said Wheeling University Athletics Director Carrie Hanna. "We are dedicated to open new opportunities for our student-athletes both on and off the field, and this is one way we are helping prepare our student-athletes for the professional world."
Influxer's mission is to help student-athletes navigate NIL by presenting income opportunities, providing professional education, and supporting a future beyond college athletics. They have partnered with over 500 schools across the country to create co-branded apparel customized with player's names and numbers. As the company has continued to grow, they have expanded their product line and partnered with local sports organizations, growing to serve a diverse range of athletes. Their expertise will help Wheeling Student-Athletes navigate the complicated field of NIL, leading to success and growth both on and off the field.
The platform empowers student-athletes to create their own personalized store, manage their merchandise, and maximize their earning while connecting with fans and brands. Influxer will work with each student-athlete to create their own store and help them keep track of and update their merchandise. It also offers opportunities to connect with brands to take part in their campaigns, creating opportunities for athletes to further elevate their profiles. Each store offers analytics that will help student-athletes track their performance and continue to grow their brand.
"The NIL landscape is constantly evolving and working with Carrie Hanna and the administration has been an amazing opportunity to see the vision they have for Wheeling University providing great options through Influxer for their student-athletes," said Influxer VP, Keith Miller. "They see this as not simply a transactional opportunity, but as an opportunity to develop long term skills for life."
To visit the Wheeling University Influxr site and purchase co-branded apparel of Wheeling University student-athletes, please click HERE.
